"For the longest time, I couldn't figure out why successful women who spent money on clothing, makeup, and hair would choose to workout in frumpy T-shirts, especially since fitness activities were often the fuel for their inspiration and success in all parts of their lives. What I came to realize was that women's sportswear was mostly limited to styles that were clingy. Ultimately, clingy did not equal confidence and I finally understood why women were choosing to wear boxy T-shirts. It made me wonder, 'What do women really want to wear while working out?'"

"After months of research and market-testing, the idea to create VivaDiva Sports became a reality. I'm excited to offer women our signature figure flattering fit uniquely engineered to fit women's curves naturally without being clingy. For me, the best part of my experience is the confident smiles from women while wearing our products and knowing that I'm supporting women in their active lives and goals."

Delsie Khadem, founder of VivaDiva Sports, has been a math teacher for over 10 years serving students from under-represented communities inspiring them to maximize their potential and become strong mathematics students. Read more about Delsie.

Our Story
VivaDiva Sports is based in Denver, Colorado and was started by math teacher Delsie Khadem, an active woman, who recognized the need for a line of figure-flattering sportswear. Inspired by all the women in her life, she wanted to give them, herself, and other women what we all deserve. Using her mathematical talents, passion for fitness and health and inspiration, she put two and two together and created a line of truly flattering sportswear.

Our mission
To design sportswear that is comfortable, flattering, and moisture-wicking. To support and celebrate women. To extend our social commitment to other organizations that are working hard to make the world a better place.

Why we're different
We celebrate women and their diverse needs in fit, cut, style, color, and more. This is our commitment. It’s the reason we exist. We believe women are beautiful and unique and deserve to feel good about the way they look and feel all the time, especially when they are working out. We know how exercise energizes women in all facets of life and fuels motivation and achievement. We believe in supporting women in their active and life goals.

Visit our PrimaDiva page and nominate someone you know. Can you nominate yourself? Yes! We celebrate ourselves—so can you!

Future commitments
We have engineered and perfected the VivaDiva Sports signature figure-flattering fit. Want to stay current with VivaDiva Sports? Sign up for our mailing list. As we continue to design and develop, make sure your voice is heard! We exist for women. Tell us what you need and want in women's fitness products.

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