What is the PrimaDiva campaign all about?
It is our mission to recognize and celebrate women. Featuring inspiring women on our website and on our hang tags allows us to meet that mission. You can support the mission by nominating a PrimaDiva or reading about the ones featured here.
What is a PrimaDiva?
PrimaDivas are inspiring women with confident energy who strive to nurture their inner spirit and good health.
Does she have to be a super-athlete to be a PrimaDiva?
PrimaDivas exercise to care for their spirit and health, to relieve stress, to get/stay fit, to connect with nature, to boost motivation, to inspire confidence, to support a cause, and to sweat. We appreciate gold medals, but we know that those come in many forms.